Root and Branch Digital Marketing
You can make better decisions with data
You can make better decisions with data
There is a common element in successful and sustainable marketing plans
Successful digital marketing is grounded in strategic thinking, guided by what customers are looking for, and continually informed by data.
Digital analytics can help. It’s more than collecting data. It’s requires analyzing your data and actually using it to make decisions.
Intuition can be great…except that we humans are subject to our own personal biases. We humans can be notoriously poor decision makers who act irrationally while we think we’re acting logically.
Good data doesn’t solve everything, but it’s a good start. This site has guides that can help to collect and interpret web analytics data.
According to a 2018 study, consumers say they value their access to online search at $17,500 per year. That’s a higher value than email, video streaming, gps, and social media combined. We believe a strong foundation in SEO positions organizations for success online and is critical to all digital marketing plans.
Did you know Google Analytics used to cost $20,000 a month before it was bought by Google and turned in to a free platform? That’s a whole lot of value out there for organizations to not take full advantage of. We do implementation from scratch or will audit and optimize existing GA accounts.
Pay only for the eyeballs that make your business money with a high-performance Paid Search campaign. When combined with an SEO foundation and deep Analytics insight, PPC can generate positive ROI for businesses across multiple verticals.
$.77 out of every new digital marketing dollar is spent with Facebook or Google. We concentrate our social media efforts on Facebook and Instagram to drive metrics in brand health, customer engagement, and conversion.
As customers continue to tune out traditional “advertising” messages, 3rd party reviews play a growing role in the decision making process. Businesses that don’t have a productive process for online reputation management miss valuable engagement opportunities with existing customers and reduce the likelihood of being discovered by new potential customers.
Root and Branch is a
Google Partners have achieved digital marketing certifications in Google platforms like Google Ads, Google Analytics, and Google Tag Manager. Also, Google sends us jazzy water bottles and stickers, so we got that going for us…which is nice