We believe a solid SEO approach should be the foundation for nearly all digital marketing plans
The percentage of search queries that are 4 words or longer. If you’re not targeting high-intent, long tail keywords on your conversion pages, you’re missing out on reaching valuable prospects.
The number of words on the average first page result on Google. There are exceptions to every rule, but the takeaway here is that good content matters. Search engines are always looking for the most authoritative, relevant, and useful results to show searchers. Invest in creating helpful content.
The percentage of marketers who say that improving SEO and increasing their organic search presence is their number #1 inbound marketing priority. If you’re not currently taking SEO seriously, now is a good time to start.
Percentage of people who don’t look past page one of Google search results. Our SEO approach is designed to target valuable. high-intent keywords and drive them to prime real estate on page 1.
At Root & Branch, we believe that effective digital marketing plans are built on a foundation of a strong SEO approach. Our SEO services are grounded in an understanding of the data and informed by customer insights provided by our clients. We take a comprehensive approach using a combination of paid and free tools, along with proprietary tools we’ve developed for internal use. All our SEO projects include reporting so our clients can see the output of our collaborative work.
SEO efforts can’t be properly measured and analyzed without the proper infrastructure in place. A well-built Google Analytics account integrated with Google Search Console is a great place to start. We make sure that is in place. For WordPress sites, we make sure that Yoast is properly updated and functioning.
We use a combination a paid and free software to research and find high opportunity keywords to target. Specifically, we’re hunting for high relevance queries with relatively high search volume and relatively low difficulty so we can jump start our ranking performance.
For lasting SEO results, there is no shortcut to good content. After completing our keyword research, we collaboratively develop a keyword map for the site, and optimize title tags, meta descriptions, alt image text, and on page copy.
Search engines use the number and quality of inbound backlinks to zero in on high quality pages for high keyword rankings. We deliver a full report on existing backlinks and recommendations on how to earn new, quality links.
SSL certificate not working? Broken internal links and missing SEO content elements on key pages? We do a comprehensive technical SEO audit and fix the problems to make web sites secure and make Google happy.
We track, measure, and analyze competitor keyword performance so you always know where you stand and where new opportunities may be hiding.
We’re Not Taking on New Work Right Now.
If we were taking on new clients, this is where we’d say, “Fill out the form below to request a technical audit of your site and request consideration for SEO help.”
Having Root & Branch Digital Marketing working with us as an extension of our company has been amazing!
The hands on approach and the great skill of “Listening to the Customer”, has not only been welcome, but has provided us with the tools to better present to our market.
The regional paid search advertising strategy is just what we needed and we really didn’t know how to start…until we began to use SEM advertising, through Root & Branch.
I have been approached by many “professionals” in the digital marketing services field, but Zack truly exemplifies the definition of being a professional. His marketing expectations and ideas are explained well to the client, he completes his work in a timely manner, and then he explains how his work has benefited our business. He is trustworthy and manages to develop an ongoing relationship with his clients.
Zack has been handling our internet marketing for over 1 year. He has increased our traffic tremendously. After analyzing our website and discussing our marketing goals, he has suggested many different avenues to pursue. We have regular meetings to discuss what has been done and what we can do in the future. We had tried a big-box vendor, but after we were signed up, we could get no service from them. Zack’s approach is very individualized and that is what was needed in order to be effective. I would recommend Zack’s service for any size business.
Root and Branch Digital Marketing (R&B) has been a pleasure to work with. We have found R&B to be extremely flexible, agnostic and client focused. Our company’s digital presence, website visits and customer leads have increased substantially since engaging R&B.
I have worked with Zack at Root and Branch for about a year. In that time we worked on many campaigns together. The detail and passion he provides on ALL of the campaigns he takes on is above and beyond, exceptional! No matter the size, Zack holds himself accountable for the results of his marketing, advertising, and analytic efforts.
Zack helped us feel comfortable in what was otherwise a very uncomfortable world where we lack knowledge. He is trustworthy and takes the time to really explain what it all means, how it works and how it impacts our retail business.
Zack & his team are exceptional in all respects – customer service, understanding your individualized needs, and providing the best product.
Root and Branch is a certified Google Partner. We also hold certifications in the following specialties and platforms:
Google AdWords
Google Mobile
Google Analytics
Google Tag Manager
Hubspot Inbound
SEMrush SEO
Our team has a diverse background from a variety of industries that helps us maintain an informed and balanced perspective. Some of the functions we represent include:
Director of CRM for an international specialty retailer with 6,000+ locations.
Director of Marketing Planning for a Fortune 500 level company with a complex marketing mix.
Direct responsibility for merchandise financial planning for businesses worth $100M+ annually.
Digital sales and implementation for a regional media company.
Acting CMO for a B2B technology startup.
