Reputation Management

A proactive reputation management strategy can not only improve business credibility and customer trust, but can win new business by increasing digital visibility

A single negative review, on average, can cost you 30 customers

15%

The potential increase in customer churn caused by not responding to online reviews

91%

The percentage of marketers in 2019 who believe that online reviews have an impact on local search rankings

6 in 10

The number of companies who do not currently have a comprehensive review management strategy in place.

33%

The percentage of customers who will change a negative review to a positive one if they receive a professional, helpful, and empathetic response from a business

Reputation and Review Management

Reputation management is an important tool for any business. Monitoring, managing, and generating reviews is valuable both for your business and for potential customers. Root and Branch is a BirdEye partner agency, which allows us to monitor, manage, market, and generate reviews for our clients from one single source.

Review Monitoring

Keeping a close watch on all review platforms that your business appears is important. Review monitoring helps a business successfully maintain their reputation by listening to what customers have to say and addressing any issues that may arise. BirdEye allows us to monitor reviews across multiple platforms in one central platform.

Review Response

Responding to reviews is key part of reputation management. By publicly responding to online reviews, a business shows current customers and potential prospects (not to mention search engines) that they care. Handling both positive and negative reviews in an appropriate manner is a big part of building customer trust and loyalty.

In the ideal situation, it’s also possible to change negative reviews to positive ones.

Review Marketing

Through our agency partnership with BirdEye, we can market reviews from one single source. Review marketing allows a business to positively promote their online reputation by amplifying the voices of happy customers.

Review Generation

Consistently generating online reviews is important for any business that competes in an increasingly online world. Every star a business gets can translate to a 5-9% average increase in revenue. We can use customer records to solicit reviews via email and text, divert any unhappy customers for an internal resolution, and directly send the happy customers to online review platforms.

Maintain a Professional Image

A company’s brand is ultimately about what others say about it. A successful review management strategy requires a business to care about its customers and to be willing to listen. If those elements are in place, we can build a professional and positive online image.

Local SEO

In 2019, 91% of marketers now agree that review signals play a role in driving local search visibility. Search engines like Google use the quantity and quality of reviews to help determine what businesses to show to customers searching for a local business. A reputation management strategy that encourages and responds to reviews is a key part of winning at Local SEO which in turn helps with SEO overall.

Drop us a line using the form below if you’re interested in learning more about reputation and review management.

You can also check your current performance with our free business listing scan tool, or head over to our Local SEO or SEO Services page for other ways to increase digital visibility.

Having Root & Branch Digital Marketing working with us as an extension of our company has been amazing!

The hands on approach and the great skill of “Listening to the Customer”, has not only been welcome, but has provided us with the tools to better present to our market.

The regional paid search advertising strategy is just what we needed and we really didn’t know how to start…until we began to use SEM advertising, through Root & Branch.

Reed R.TF Campbell

I have been approached by many “professionals” in the digital marketing services field, but Zack truly exemplifies the definition of being a professional. His marketing expectations and ideas are explained well to the client, he completes his work in a timely manner, and then he explains how his work has benefited our business. He is trustworthy and manages to develop an ongoing relationship with his clients.

Justin V.Vujevich Dermatology Associates

Zack has been handling our internet marketing for over 1 year. He has increased our traffic tremendously. After analyzing our website and discussing our marketing goals, he has suggested many different avenues to pursue. We have regular meetings to discuss what has been done and what we can do in the future. We had tried a big-box vendor, but after we were signed up, we could get no service from them. Zack’s approach is very individualized and that is what was needed in order to be effective. I would recommend Zack’s service for any size business.

Lynne G.Greentree Printing & Signs

Root and Branch Digital Marketing (R&B) has been a pleasure to work with. We have found R&B to be extremely flexible, agnostic and client focused. Our company’s digital presence, website visits and customer leads have increased substantially since engaging R&B.

Neal L.Haynes Materials

I have worked with Zack at Root and Branch for about a year. In that time we worked on many campaigns together. The detail and passion he provides on ALL of the campaigns he takes on is above and beyond, exceptional! No matter the size, Zack holds himself accountable for the results of his marketing, advertising, and analytic efforts.

Lola M.

Zack helped us feel comfortable in what was otherwise a very uncomfortable world where we lack knowledge. He is trustworthy and takes the time to really explain what it all means, how it works and how it impacts our retail business.

Justin A.Room Concepts Furniture

Zack & his team are exceptional in all respects – customer service, understanding your individualized needs, and providing the best product.

Benjamin M.Waystride

Certifications

Root and Branch is a certified Google Partner. We also hold certifications in the following specialties and platforms:

Google Ads

Google Mobile

Google Analytics

Google Tag Manager

Hubspot Inbound

SEMrush SEO

Yext Certified Professional

Experience

Our team has a diverse background from a variety of industries that helps us maintain an informed and balanced perspective. Some of the functions we represent include:

Director of CRM for an international specialty retailer with 6,000+ locations.

Director of Marketing Planning for a Fortune 500 level company with a complex marketing mix.

Direct responsibility for merchandise financial planning for businesses worth $100M+ annually.

Digital sales and implementation for a regional media company.

Acting CMO for a B2B technology startup.