About Root and Branch
Helpful, straightforward, and effective digital marketing focused on analytics and inbound marketing.
Hello!
My name is Zack Duncan. Thanks for stopping by Root & Branch.
R&B focuses on inbound marketing and data measurement and analytics.
I believe good data can help us make better decisions than we might make otherwise.
Let me me tell you a little more about this place.
My Professional Life in 5 Bullet Points
We all have things that make up our story in life. Here are some details from mine.
- I spent the first 10 or so years of my working for large companies in marketing functions like Brand, Planning, CRM, and Strategy. I’ve primarily worked in analytical roles that required me to make decisions based on data.
- I first became interested in the digital side of marketing when I was at those companies and outside agencies would come in to talk about “attribution” “conversions” and other things I didn’t really understand.
- I eventually left the corporate world and started Root & Branch
- I live in North Carolina after spending most of my adult life in Pittsburgh, PA. North Carolina is wonderful and Pittsburgh is a great place too.
- My own “roots” are trying to follow after this Jewish carpenter. I’m in the process of stepping back from Root and Branch as a result, but I’m still interested in gathering good data to help make better decisions.
Root and Branch
Root and Branch was born in 2016, and it became my full time job a year later.
The things we do and the decisions we make (branches) are the natural results of who we are and what we believe (roots). Those roots are the “why” in what we do.
Collecting and analyzing good data can help us build strong roots and make better decisions.
Want to Get in Touch?
If you’re interested in any of the following, I’d love to hear from you:
- Are you interested in learning about digital marketing for yourself or your company? If it’s related to SEO or Google Analytics, I might be able to help. Let me know what you’re looking to solve, and I can tell you if I’d be a good fit or if there might be someone else I could recommend.
- If you are looking for digital marketing implementation work, I may or may not be able to help. If I can’t help, I can try to provide a short list of other agencies and freelancers that you might want to check out.
If you’re interested in connecting and don’t live in Western NC, the best way to reach me on LinkedIn. If you live in Western NC, maybe coffee or breakfast.
Thanks again for coming by, and have a great rest of your day! And if you’re interested in seeing what I’m learning about these days, feel free to check out the Vine & Branches Substack below.
What Does Root and Branch Do?
Root and Branch had provided training, consulting, and (sometimes) implementation work focused on inbound marketing and digital analytics. Most work was done on an hourly basis or project basis with some ongoing retainer work.
The company is now winding down, but I’m still interested in analytics and SEO. So feel free to get in touch if you have a need and it’s possible I can either help (and we can agree on a mutually acceptable charity in lieu of payment) or that I can give you a recommendation for someone else.
But Do You Know What You’re Doing?
I am far from an expert in all areas of digital marketing, but I do have hands on experience with SEO and Analytics and general planning and strategy. I’d be happy to share results if you’re interested.
I’m also not interested in faking it until I make it. In other words, I will be up front if I don’t think I can add value and won’t pretend to be good at something I’m not.
87%
Percentage of the top 10,000 websites that are currently running Google Analytics. Is your organization taking advantage of this free and powerful platform?
$17,500
The median value that consumers assign to Online Search, based on how much they say they’d need to be paid to give it up for one year.
90%
Of all searchers have not made up their mind about which brand to purchase at the time that they begin their online search.
Having helpful, relevant, and engaging content to help these people can build brand equity, inspire trust, and drive valuable organic traffic.
Good SEO is not possible without good content.
91%
Percentage of people who don’t look past the first page of Google search results.
A worthwhile SEO approach should be designed to target valuable, achievable, high-intent keywords and drive them to prime real estate on page 1.
