SEO is complicated.
That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!
One of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.
You have options when it comes to setting up conversion tracking in Google Ads. One way is to establish the conversions (goals) within the Google Ads platform. Another – often simpler option – is to import goals to Google Ads from a platform like Google Analytics. This short guide details how to important goals to Google Ads from Google Analytics.
In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. But there are a lot of questions yet to be answered. This guide answers some of those questions about Google Analytics 4 vs Universal Analytics.
I remember when I was first confronted with a question related to SEO vs Local SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO or Local SEO?”. I had no idea what she was talking about and it reinforced my belief that the entire world of SEO was a great big mystery designed to confuse me.
But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain SEO vs Local SEO for anyone else who is confused like I was.
What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for On Page SEO vs Local SEO? All that and more in this blog!
Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.
