Digital Marketing News

Wix vs. WordPress: 6 Key Differences That Matter Most in 2023

September 11, 2022/0 Comments/in SEO Resources/by Rajat Chauhan

In 2023, Wix has over 8.5 million live websites. That’s a lot, but also a whole lot less than WordPress which runs over 43% of all sites according to W3 Techs. That means WordPress has hundreds of millions live websites worldwide. That’s one big difference, but there are more practical differences as well. If you’re comparing Wix vs. WordPress, here are 6 key differences to help you make an informed decision.

GA4 Link Click Tracking: Setting Up With Google Tag Manager

September 3, 2022/42 Comments/in Google Analytics 4/by Zack Duncan

Google Analytics 4 will track external link clicks by default. But for a comprehensive picture that includes internal link clicks, we can bring in the help of Google Tag Manager (GTM). This guide will review the process to set everything up to do that. For those who want to take the next step, there’s also a link to a tutorial to set up a GA4 link click tracking report so you can easily see all of your link click data in one place.

GA4 Bounce Rate vs. UA: What’s the Difference?

August 29, 2022/15 Comments/in Google Analytics 4/by Zack Duncan

When GA4 was first launched it did not include a bounce rate metric. That changed on July 11, 2022 when bounce rate was added to GA4. But it’s a different metric and calculation from what we were used to.

Image Alt Tag SEO: How to Add SEO Alt Tags for Web and Image Results

July 21, 2022/1 Comment/in SEO Resources/by Camerone Giancaterino

On page SEO is extremely important when it comes to SEO results. It’s fairly easy to set up, depending on the CMS platform you are using (i.e. Shopify, Wix, etc.). A big part of on page SEO can be the images you use on your site and how you generate an image alt tag (aka. alt text) for the on page element. In this blog, we will dive deeper into what alt text is, how it helps, and why it matters. Additionally, we will explore how to set up alt text for various CMS platforms including Shopify, Wix, WordPress, and Squarespace.

How to Disavow Toxic Links With Google Search Console

June 30, 2022/2 Comments/in SEO Resources/by Zack Duncan

[Updated 3/15/24] Did you know you can disavow toxic links in Google Search Console? That’s right, you can tell Google not to count those low quality, spam links against you. If that’s what you’re after read on to learn how to disavow bad links in 6 steps with Google’s Disavow Tool.

10 Awesome Pittsburgh Businesses I Will Miss

May 25, 2022/0 Comments/in Personal/by Zack Duncan

Pittsburgh has been my home since I moved here in 2006 after college. I love this city. I love the food. I love the beer. I love the sports teams. Most of all, I love the people and the laid back vibe. Pittsburgh is a great place to meet smart, talented, and successful people who don’t act like they want to prove how smart, talented, and successful they are.

I’m moving to North Carolina next month. And while I’m looking forward to being closer to family in NC, there’s a lot I’m going to miss about Pittsburgh, including some cool businesses that do great things. So here’s my list of 10 awesome Pittsburgh businesses (and smattering of non profits) to make planning easier on my next trip back to the ‘burgh.

Wix vs. WordPress: 6 Key Differences That Matter Most in 2023

GA4 Link Click Tracking: Setting Up With Google Tag Manager

GA4 Bounce Rate vs. UA: What’s the Difference?

Image Alt Tag SEO: How to Add SEO Alt Tags for Web and Image Results

How to Disavow Toxic Links With Google Search Console

10 Awesome Pittsburgh Businesses I Will Miss

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