Digital Marketing News

What is the Google Tag Manager Data Layer?

January 29, 2021/9 Comments/in SEO Resources/by Zack Duncan

I’m progressing through a Google Tag Manager training series (as the student, not the teacher), and realized how much I didn’t know about the Data Layer. This blog explores the Google Tag Manager Data Layer from the viewpoint of a non-developer. The goal is to introduce some key concepts like JavaScript objects, key-value pairs, and dataLayer.push() that help us non-developers understand the Data Layer.

What is the Single Most Important On Page SEO Factor?

January 7, 2021/0 Comments/in SEO Resources/by Zack Duncan

SEO is complicated.

That complexity makes it challenging to answer questions simply. But if you’re interested in the single most important On Page SEO factor, let’s give it a go!

How to Import Goals to Google Ads

December 14, 2020/0 Comments/in News/by Connor Grieb

Update: This article is no longer current to the current version of Google Analytics. You have options when it comes to setting up conversion tracking in Google Ads. One way is to establish the conversions (goals) within the Google Ads platform. Another – often simpler option – is to import goals to Google Ads from a platform like Google Analytics. This short guide details how to important goals to Google Ads from Google Analytics.

Branded vs Non Branded Keywords | Analyze With Google Search Console

October 22, 2020/7 Comments/in SEO Resources/by Zack Duncan

Working on SEO can sometimes seem overwhelming. After all, there is so much that can be done and so many different ways to measure success. One of the most helpful places to start is understanding branded vs non branded keywords, and knowing how to analyze both with Google Search Console.

How Google’s Exact Match Update Affects Your Campaigns

October 10, 2020/0 Comments/in News/by Zack Duncan

Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.

Digital Marketing Building Blocks: The 3 That Have Been the Most Helpful For Me

August 27, 2020/0 Comments/in News/by Connor Grieb

Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.

What is the Google Tag Manager Data Layer?

What is the Single Most Important On Page SEO Factor?

How to Import Goals to Google Ads

Branded vs Non Branded Keywords | Analyze With Google Search Console

How Google’s Exact Match Update Affects Your Campaigns

Digital Marketing Building Blocks: The 3 That Have Been the Most Helpful For Me

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