Big news from the big hitters in digital marketing this week. Google announced a number of changes with serious implications for agencies, clients, and existing providers of integrated digital marketing platforms.
So what’s happening?
What if someone told you that you had to give up most of your Internet services for a year? What would you miss the most between social media, e-commerce, video streaming, GPS and Maps, email, or online search? How much would you need to be compensated in order to give up those things for that year?
According to a recent study, it’s not even close in terms of what people value: online search wins in a landslide. In fact, the median value that people said they would need to be compensated to give up internet search for a year is a whopping $17,500! This compares to about $8,500 for email, around $3,500 for GPS and maps, $1,150 for video streaming, $850 for access to Ecommerce, and just over $300 for social media (that’s all of the social platforms combined, sorry Facebook).
