Digital Marketing News

GA4 Conversion Rate Reporting: 3 Options in Looker Studio

March 19, 2024/1 Comment/in Google Analytics 4, Looker Studio, News/by Jude Onyejekwe

When working with Google Analytics (GA4) data in Looker Studio, it is possible to receive requests to have your report include insight on the individual performance of GA4 conversions in your Analytics property. Such performance metrics may include conversion counts and conversion rates at both the session and user levels. If you want to learn how to present this information effectively in your dashboard, continue reading, as I will introduce various methods available.

Google Analytics vs. Tag Manager

March 13, 2024/4 Comments/in Google Analytics 4, Google Tag Manager Resources, News/by Zack Duncan

[Updated 3/22/24] Google Analytics and Google Tag Manager are tools that can be connected, but are nonetheless very different from each other. Here’s how to draw the distinction between Google Analytics vs. Tag Manager:

At the core, Google Analytics is a “web analytics” tool for analyzing your website. Google Tag Manager is a “tag management” tool for managing code snippets on your website. Let’s dive in to see what that means and how you can use both.

Google Consent Mode (Consent Mode v2) Basics

February 27, 2024/3 Comments/in Google Analytics 4, Google Tag Manager Resources, News/by Zack Duncan

[Updated 3/22/24] Consent mode is a privacy mechanism by which your website can communicate visitor privacy choices made on a cookie consent banners. Those choices get related to Google tags, which can adjust how they fire and process data. You are running consent mode and your website is honoring visitor choices related to advertising and analytics tracking.

Google Tag Manager Squarespace Installation Guide

February 21, 2024/0 Comments/in Google Tag Manager Resources, News/by Jude Onyejekwe

In this blog post, I will guide you through installing Google Tag Manager on your Squarespace website. I’ll discuss the security-related limitations that arise from this method. As a bonus, I’ll explain how to track purchases using Google Tag Manager, and provide a reusable JavaScript code for pushing transaction and customer data to the dataLayer.

GA4 Data Streams: A Simple Guide

February 14, 2024/3 Comments/in Google Analytics 4, News/by Zack Duncan

GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.

GA4 Events Fully Explained: Video Tutorial (2024)

January 12, 2024/1 Comment/in Google Analytics 4, Google Tag Manager Resources, News/by Zack Duncan

If you fully understand GA4 events, you can understand Google Analytics 4.

Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.

GA4 Conversion Rate Reporting: 3 Options in Looker Studio

Google Analytics vs. Tag Manager

Google Consent Mode (Consent Mode v2) Basics

Google Tag Manager Squarespace Installation Guide

GA4 Data Streams: A Simple Guide

GA4 Events Fully Explained: Video Tutorial (2024)

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