Updated: 11/6/24 Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.
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Updated 1/11/24: Google Search Console will show your top search queries, your ranks, and your top landing pages in Google organic search.
So if you want to find what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4. You should be able to complete it in 4 minutes or less. But first, one clarifying note.
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Some people may like the Google Analytics automatically created property. I have not yet met those people.
Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.
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Updated 1/10/24 Google Analytics 4 allows you to track the specific queries searched on your site with the view_search_results enhanced measurement event. This provides useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.
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First introduced in 2019, Google Tag Manager trigger groups allow you to create advanced conditions before your tag will fire.
In this guide, you’ll learn what they are and how to use them.
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Google announced a big change in the fall of 2023. The new Google Tag template arrived in Google Tag Manager and it comes with some important implications for Google Analytics. Here’s what you need to know.
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