Digital Marketing News
Tips, updates, and more from the world of digital marketing
MailChimp Pop Up Forms: 5 Step Set Up With Pictures
MailChimp pop up forms are a great tool for growing your email list. Here’s how to set them up.
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GA4 Session Start Event Explained
Updated: 2/2/24 Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to counts total sessions.
Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from your users based on how many visits they’ve made. You’ll learn how in this article.
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Google Analytics Source Medium: Session Source/Medium in GA4 Explained
The Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.
Google Signals Explained: What You Need to Know
Google Signals provide enhanced functionality in Google Analytics. It also presents some potential downsides that marketers should understand.
Here’s the information you need.
Automatically Collected Events in GA4
Automatically collected events are the foundation of GA4 event tracking. Unlike other events, there is nothing you need to do to set them up. They are collected – you guessed it – automatically.
Let’s review the three automatically collected events and how you can use them in your analysis.
Microsoft Clarity vs. Google Analytics
Microsoft has its own digital analytics tool called Clarity. But it serves a different purpose than Google Analytics. You’ll learn all about it in this comparison of Microsoft Clarity vs. Google Analytics.
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