Updated: 1/27/25 You can can use report filters to replicate much of the same functionality that you liked about “views” from the days of Universal Analytics. Easy breezy. And if you’re wondering about the metric called “Views” the answer is even faster. Let’s get to it.
Read more
Updated: 1/27/25 The user engagement metric in GA4 is a standalone event and has direct implications for calculated metrics like engagement rate, bounce rate, and more.
In this guide you’ll learn about GA4 user engagement and how to better understand your GA4 reports.
Read more
UPDATED: 1/28/25 Google Analytics 4 (GA4) is here and there are….some problems. That’s true for those who are new to Google Analytics and also those of us were fans of the prior version of the platform (Universal Analytics). Let’s take a look at some problems and see what we can do to address them.
Read more
This comprehensive article will examine “Clarity,” a tool Microsoft offers. We will explore what this tool entails, its features, the process of setting it up, common misconceptions about Microsoft Clarity, how to create an account, how to utilise its data, integrate it with your marketing stacks, e-commerce measurement, id customisation, what and how to use custom tags.
You’ll also get a gift, a link to a free checklist designed to streamline the setup process and ensure that all crucial steps don’t get skipped, plus a spreadsheet to document your setups.
Read more
Updated: 10/31/24 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.
Read more
Updated: 12/6/24 Users are unique individuals who are doing things on your website or app. In this article, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users.
We’ll also show how to build an audience of returning users. There’s also a handy 1-page PDF with all of the consolidated information on all the user groups.
Read more