Digital Marketing News
Tips, updates, and more from the world of digital marketing
GA4 FAQs
Updated 11/20/24 There’s a lot to learn with Google Analytics 4. Here’s the latest and greatest with what is going on in GA4.
GA4 Custom Dimensions: How to Set Up and Use in 7 Steps
UPDATED: 11/1/23 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports.
Regex for GA (For Dummies)
Are you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.
UTM Parameters in Google Analytics (GA4)
Updated: 8/7/24 UTM parameters are little pieces of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide helpful information for digital marketers about marketing campaign traffic sources.
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GA4 Engagement Rate Explained
Updated: 11/8/23 The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!
GA4 vs Universal Analytics – 2023 Update
UPDATED: 8/22/23 It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3). Google has stopped processing new hits in Universal Analytics properties beginning on July 1, 2023. Some of us are excited and some are lamenting the end of UA, but it is a major impact for all.
So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics.
