GA4 Data Streams: A Simple Guide
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.
Read moreGA4 Resources
Browse our GA4-specific content or check out the full, 1-hour GA4 beginner’s tutorial here.
GA4 Events Fully Explained: Video Tutorial (2024)
If you fully understand GA4 events, you can understand Google Analytics 4.
Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.
Read moreGA4 Event Parameters: A Practical Guide
Updated: 11/6/24 Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.
Read moreGA4 Google Search Console Linking: Get Search Console Data in Analytics
Updated 1/11/24: Google Search Console will show your top search queries, your ranks, and your top landing pages in Google organic search.
So if you want to find what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4. You should be able to complete it in 4 minutes or less. But first, one clarifying note.
Read moreGoogle Analytics Automatically Created Properties Stink
Some people may like the Google Analytics automatically created property. I have not yet met those people.
Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.
Read moreGoogle Tag Manager Trigger Groups Explained
First introduced in 2019, Google Tag Manager trigger groups allow you to create advanced conditions before your tag will fire.
In this guide, you’ll learn what they are and how to use them.
Read moreThe New Google Tag: What You Need to Know
Google announced a big change in the fall of 2023. The new Google Tag template arrived in Google Tag Manager and it comes with some important implications for Google Analytics. Here’s what you need to know.
Read moreLooker Studio API Limits: Deal With GA4 Quotas
If you’re using Looker Studio to report on your GA4 data, you may have been hit with the Looker Studio API limits. Your use of data is rationed and you’ve exceeded your allotment (aka, your quota).
Here’s what’s happening and how you can manage it.
Read moreGA4 Click Event
The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.
In this article we’ll review what the click event tracks and explain how you can also track other important click events.
Read moreDoes GA4 Use Cookies? Cookies in Google Analytics 2024
Updated: 3/8/24 Cookies are an important part of generating the data for digital analytics. And the increasingly complex privacy environment means GA4 cookies are under the microscope, especially in the EU. But what are cookies exactly? And what role do they play in Google Analytics now?
You’ll learn that in this article, including how to immediately cookies in GA4 if you so choose.
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