Browse our GA4-specific content or check out the full, 1-hour GA4 beginner’s tutorial here.
Updated: 3/8/24 Cookies are an important part of generating the data for digital analytics. And the increasingly complex privacy environment means GA4 cookies are under the microscope, especially in the EU. But what are cookies exactly? And what role do they play in Google Analytics now?
You’ll learn that in this article, including how to immediately delete cookies in GA4.
Read more[Updated 1/25/25] Learning Google Tag Manager basics begins with mastering tags and triggers. So let’s learn how GTM tags and triggers work and then walk through the process of setting up a GA4 event tag in GTM.
Read moreIf you have existing Looker Studio reports that use your GA4 data, you may need to update your Looker data source to see all the dimensions and metrics you need. This short guide shows you how.
Read moreUpdated: 1/24/25 Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to counts total sessions.
Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from your users based on how many visits they’ve made. You’ll learn how in this article.
Read moreUpdated: 1/25/25 The Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.
Read moreUpdated 1/25/25: Google Signals provides enhanced user tracking, remarketing capability, and deeper reporting functionality in Google Analytics 4. It also presents some potential downsides that marketers should understand.
Here’s the information you need.
Read moreUpdated: 1/25/25 Automatically collected events are the foundation of GA4 event tracking. Unlike other events, there is nothing you need to do to set them up. They are collected – you guessed it – automatically.
Let’s review the three automatically collected events and how you can use them in your analysis.
Read moreUpdated: 1/25/25 Microsoft has its own digital analytics tool called Clarity. But it serves a different purpose than Google Analytics. You’ll learn all about it in this comparison of Microsoft Clarity vs. Google Analytics.
Let’s do it!
Read moreUpdated: 1/27/25 You can can use report filters to replicate much of the same functionality that you liked about “views” from the days of Universal Analytics. Easy breezy. And if you’re wondering about the metric called “Views” the answer is even faster. Let’s get to it.
Read moreUpdated: 1/27/25 The user engagement metric in GA4 is a standalone event and has direct implications for calculated metrics like engagement rate, bounce rate, and more.
In this guide you’ll learn about GA4 user engagement and how to better understand your GA4 reports.
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