Browse our GA4-specific content or check out the full, 1-hour GA4 beginner’s tutorial here.
UPDATED: 1/28/25 Google Analytics 4 (GA4) is here and there are….some problems. That’s true for those who are new to Google Analytics and also those of us were fans of the prior version of the platform (Universal Analytics). Let’s take a look at some problems and see what we can do to address them.
Read moreUpdated: 2/10/25 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.
Read moreUpdated: 2/10/25 Users are unique individuals who are doing things on your website or app. In this article, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users.
We’ll also show how to build an audience of returning users. There’s also a handy 1-page PDF with all of the consolidated information on all the user groups.
Read moreUpdated 11/20/24 There’s a lot to learn with Google Analytics 4. Here’s the latest and greatest with what is going on in GA4.
UPDATED: 2/10/25 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports. Learn what that means and how to make it happen.
Read moreAre you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.
Updated: 11/7/24 UTM parameters are little pieces of tracking information appended to the end of a URL in a link. They communicate with Google Analytics and can provide helpful information for digital marketers about marketing campaign traffic sources.
Read moreUpdated: 11/8/23 The GA4 engagement rate metric is a helpful way to measure your site’s traffic quality. But what is it, exactly?
To understand engagement rate, we also need to understand what makes an engaged session and how it’s related to bounce rate. The good news is we can do all these things. So, let’s go do it!
UPDATED: 8/22/23 It’s 2023 and there are big changes in the world of digital analytics. Google Analytics 4 (GA4) is replacing Universal Analytics (UA or GA3). Google has stopped processing new hits in Universal Analytics properties beginning on July 1, 2023. Some of us are excited and some are lamenting the end of UA, but it is a major impact for all.
So let’s dig in and explore the most important differences of GA4 vs. Universal Analytics.
Google Analytics conversion tracking is different in GA4 compared to Universal Analytics. In many ways, the process of setting up conversions is actually far simpler in the new version of Google Analytics. Let’s check it out in this guide.
