Google Analytics Tutorial For Beginners
Are you ready to learn about Google Analytics 4? This 1 hour Google Analytics tutorial for beginners will get you going with understanding theory and putting that into action.
Let’s do it!
GA4 Resources
Browse our GA4-specific content or check out the full, 1-hour GA4 beginner’s tutorial here.
GA4 Account Hierarchy
The Google Analytics account structure is much different in GA4 compared to UA. The Account -> Property -> View arrangement of Universal Analytics is gone. We now have Account -> Property -> Data Stream in the GA4 account hierarchy.
But Data Streams don’t function anything like Views did. Let’s learn how it all works.
GA4 Subdomain Tracking Explained
GA subdomain tracking works very differently than cross subdomain tracking in Universal Analytics. The good news is that tracking across subdomains is one of the places where GA4 has a big advantage over UA.
Google Analytics Definitions: GA4 Defined in 2024
[Updated 3/22/24] There is a lot going on with Google Analytics. This is even more true with GA4 which introduces some new terms. So let’s jump in to this list of Google Analytics definitions and get rolling!
Read moreCSS Selectors in GTM and Element Visibility Trigger
Updated 11/21/24 – It’s possible to create Google Analytics event data based on what is visible on the screen. We can do that with the element visibility trigger in GTM. And to use element visibility, we also need to know how to use CSS Selectors. This is a non technical guide about CSS Selectors and the element visibility trigger for any non-developers out there.
There’s also a bonus resource at the end of this guide if you want to see another handy application for CSS Selectors in Google Tag Manager.
Read moreGA4 Button Click Event Tracking: Set Up Guide With GTM
Button click tracking allows you to collect data every time an important button on your site is clicked. This guide walks through the process of setting up GA4 button click tracking. It includes an embedded tutorial of the same.
GA4 Reports: Standard Reports, Explorations, Custom Reports, and More
GA4 reports function quite differently than reports in Universal Analytics. In this guide we’ll explain Standard Reports as well as the more advanced “Explorations.” We’ll also review Advertising Reports and provide tips for creating custom reports. Finally, we’ll touch on the role BigQuery and Looker Studio can play in reporting. Get ready for some serious Google Analytics reporting.
GA4 Custom Events: How to Create Events WITHOUT Tag Manager
Did you know you can create custom events in GA4 without using Google Tag Manager? It’s true, you can create GA4 custom events with the event interface. But it’s worth doing this carefully because you can negatively affect your data integrity if you aren’t sure what you’re doing.
GA4 Explorations: Advanced GA4 Reporting
GA4 Explorations help to uncover deeper insights in your data. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. We’ll review how it all works in this Explorations guide.
GA4 Scroll Tracking
Google Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.
