Explanations, training, and tutorials focused on using Google Tag Manager. Most content is for beginners learning to get value from Google Tag Manager.

WooCommerce Google Analytics 4 Tracking Tutorial

/0 Comments/in , , /by

In this article you’ll learn how to set up Google Analytics Ecommerce tracking for a WooCommerce site.

Google Analytics 4 (GA4) can be a powerful web analytics tool. But you need to know how to use it. It has an event-based data model, but not all (or even most) events and parameters come preloaded when you first install GA4. You have to specify what you want tracked.

And that’s especially true if you want to track Ecommerce events. You can do that with the help of Google Tag Manager, WooCommerce, and a WordPress plugin called GTM4WP.

Read more

Complianz Consent Mode v2 Setup With Google Tag Manager

/6 Comments/in , , /by

If you’re using Complianz for cookie consent here’s how you can configure Complianz consent mode v2 with the help of Google Tag Manager.

Read more

Google Analytics vs. Tag Manager

/4 Comments/in , , /by

[Updated 3/22/24] Google Analytics and Google Tag Manager are tools that can be connected, but are nonetheless very different from each other. Here’s how to draw the distinction between Google Analytics vs. Tag Manager:

At the core, Google Analytics is a “web analytics” tool for analyzing your website. Google Tag Manager is a “tag management” tool for managing code snippets on your website. Let’s dive in to see what that means and how you can use both.

Read more

Google Consent Mode (Consent Mode v2) Basics

/3 Comments/in , , /by

[Updated 3/22/24] Consent mode is a privacy mechanism by which your website can communicate visitor privacy choices made on a cookie consent banners. Those choices get related to Google tags, which can adjust how they fire and process data. You are running consent mode and your website is honoring visitor choices related to advertising and analytics tracking.

Read more

Google Tag Manager Squarespace Installation Guide

/0 Comments/in , /by

In this blog post, I will guide you through installing Google Tag Manager on your Squarespace website. I’ll discuss the security-related limitations that arise from this method. As a bonus, I’ll explain how to track purchases using Google Tag Manager, and provide a reusable JavaScript code for pushing transaction and customer data to the dataLayer.

Read more

GA4 Events Fully Explained: Video Tutorial (2024)

/0 Comments/in , , /by

If you fully understand GA4 events, you can understand Google Analytics 4.

Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.

Read more

GA4 Event Parameters: A Practical Guide

/29 Comments/in , , /by

Updated: 11/6/24 Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.

Read more

Google Tag Manager Trigger Groups Explained

/1 Comment/in , , /by

First introduced in 2019, Google Tag Manager trigger groups allow you to create advanced conditions before your tag will fire.

In this guide, you’ll learn what they are and how to use them.

Read more

The New Google Tag: What You Need to Know

/4 Comments/in , , /by

Google announced a big change in the fall of 2023. The new Google Tag template arrived in Google Tag Manager and it comes with some important implications for Google Analytics. Here’s what you need to know.

Read more

Google Tag Manager Basics: Master Tags and Triggers

/5 Comments/in , /by

[Updated 3/13/24] Learning Google Tag Manager basics begins with mastering tags and triggers. So let’s learn how GTM tags and triggers work and then walk through the process of setting up a GA4 event tag in GTM.

Read more