GA4 Conversion Rate Reporting: 3 Options in Looker Studio

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When working with Google Analytics (GA4) data in Looker Studio, it is possible to receive requests to have your report include insight on the individual performance of GA4 conversions in your Analytics property. Such performance metrics may include conversion counts and conversion rates at both the session and user levels. If you want to learn how to present this information effectively in your dashboard, continue reading, as I will introduce various methods available.

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Google Analytics vs. Tag Manager

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[Updated 3/22/24] Google Analytics and Google Tag Manager are tools that can be connected, but are nonetheless very different from each other. Here’s how to draw the distinction between Google Analytics vs. Tag Manager:

At the core, Google Analytics is a “web analytics” tool for analyzing your website. Google Tag Manager is a “tag management” tool for managing code snippets on your website. Let’s dive in to see what that means and how you can use both.

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Google Consent Mode (Consent Mode v2) Basics

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[Updated 3/22/24] Consent mode is a privacy mechanism by which your website can communicate visitor privacy choices made on a cookie consent banners. Those choices get related to Google tags, which can adjust how they fire and process data. You are running consent mode and your website is honoring visitor choices related to advertising and analytics tracking.

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Google Tag Manager Squarespace Installation Guide

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In this blog post, I will guide you through installing Google Tag Manager on your Squarespace website. I’ll discuss the security-related limitations that arise from this method. As a bonus, I’ll explain how to track purchases using Google Tag Manager, and provide a reusable JavaScript code for pushing transaction and customer data to the dataLayer.

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GA4 Data Streams: A Simple Guide

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GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.

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GA4 Events Fully Explained: Video Tutorial (2024)

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If you fully understand GA4 events, you can understand Google Analytics 4.

Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.

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GA4 Event Parameters: A Practical Guide

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Updated: 11/6/24 Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.

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GA4 Google Search Console Linking: Get Search Console Data in Analytics

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Updated 1/11/24: Google Search Console will show your top search queries, your ranks, and your top landing pages in Google organic search.

So if you want to find what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4. You should be able to complete it in 4 minutes or less. But first, one clarifying note.

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Google Analytics Automatically Created Properties Stink

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Some people may like the Google Analytics automatically created property. I have not yet met those people.

Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.

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GA4 Site Search: Analyze Your Site Search Queries

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Updated 1/10/24 Google Analytics 4 allows you to track the specific queries searched on your site with the view_search_results enhanced measurement event. This provides useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.

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