Google Signals Explained: What You Need to Know
Google Signals provide enhanced functionality in Google Analytics. It also presents some potential downsides that marketers should understand.
Here’s the information you need.
Automatically Collected Events in GA4
Automatically collected events are the foundation of GA4 event tracking. Unlike other events, there is nothing you need to do to set them up. They are collected – you guessed it – automatically.
Let’s review the three automatically collected events and how you can use them in your analysis.
Microsoft Clarity vs. Google Analytics
Microsoft has its own digital analytics tool called Clarity. But it serves a different purpose than Google Analytics. You’ll learn all about it in this comparison of Microsoft Clarity vs. Google Analytics.
Let’s do it!
GA4 Views: How To Create a “View” in Google Analytics 4
Updated: 8/8/23 When it comes to Google Analytics views, there is good news and bad news. The bad news is that technically Views no longer exist in GA4. The good news, however, is that we can use report filters to replicate much of the same functionality that we liked about views from the days of Universal Analytics.
GA4 User Engagement: Understanding the User Engagement Metric
The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. It’s a foundational metric that has direct implications for calculated metrics like engagement rate, bounce rate, and more.
In this guide you’ll learn about GA4 user engagement and how to better understand your Google Analytics 4 reports.
GA4 Problems: What Can You Do About Them?
UPDATED: 8/11/23 Google Analytics 4 (GA4) is now the only option for collecting data with Google Analytics. But there are problems with GA4, at least for those of us who used and loved Universal Analytics (UA). In this author’s opinion, the new platform is still not yet as good as UA was. Let’s review 4 common GA4 problems and explore what options we have.
Read moreMicrosoft Clarity Complete Tutorial: Setup, Analysis and More.
This comprehensive article will examine “Clarity,” a tool Microsoft offers. We will explore what this tool entails, its features, the process of setting it up, common misconceptions about Microsoft Clarity, how to create an account, how to utilise its data, integrate it with your marketing stacks, e-commerce measurement, id customisation, what and how to use custom tags.
You’ll also get a gift, a link to a free checklist designed to streamline the setup process and ensure that all crucial steps don’t get skipped, plus a spreadsheet to document your setups.
Read morePrevious Page Google Analytics 4: Referrer in GA4
Updated: 10/31/24 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.
Read moreGA4 Users Defined: Active Users vs. Total Users vs. New Users and Returning Users
Updated: 3/5/24 Users are unique individuals who are doing things on your website or app. In this article, we’ll define GA4 users and demystify Active Users vs. Total Users vs. New Users vs. Returning Users.
We’ll also show how to build an audience of returning users. If you make it to the end, there’s a 1-page PDF with all of the consolidated information on all the user groups.
Read moreRegex for GA (For Dummies)
Are you an absolute wizard with regular expressions in GA4? If so, this blog is almost certainly not for you. If, however, you are are new to regex and / or GA4, you’ve come to the right place. Welcome to the (hopefully) practical guide to regex for GA4. We’ll learn about some regex basics and review 4 specific ways we can use regular expressions in Google Analytics 4.
