Updated: 1/24/25 Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to counts total sessions.
Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from your users based on how many visits they’ve made. You’ll learn how in this article.
Read moreUpdated: 1/25/25 The Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.
Read moreUpdated 1/25/25: Google Signals provides enhanced user tracking, remarketing capability, and deeper reporting functionality in Google Analytics 4. It also presents some potential downsides that marketers should understand.
Here’s the information you need.
Read moreUpdated: 1/25/25 Automatically collected events are the foundation of GA4 event tracking. Unlike other events, there is nothing you need to do to set them up. They are collected – you guessed it – automatically.
Let’s review the three automatically collected events and how you can use them in your analysis.
Read moreUpdated: 1/25/25 Microsoft has its own digital analytics tool called Clarity. But it serves a different purpose than Google Analytics. You’ll learn all about it in this comparison of Microsoft Clarity vs. Google Analytics.
Let’s do it!
Read moreUpdated: 1/27/25 You can can use report filters to replicate much of the same functionality that you liked about “views” from the days of Universal Analytics. Easy breezy. And if you’re wondering about the metric called “Views” the answer is even faster. Let’s get to it.
Read moreUpdated: 1/27/25 The user engagement metric in GA4 is a standalone event and has direct implications for calculated metrics like engagement rate, bounce rate, and more.
In this guide you’ll learn about GA4 user engagement and how to better understand your GA4 reports.
Read moreUPDATED: 1/28/25 Google Analytics 4 (GA4) is here and there are….some problems. That’s true for those who are new to Google Analytics and also those of us were fans of the prior version of the platform (Universal Analytics). Let’s take a look at some problems and see what we can do to address them.
Read moreThis comprehensive article will examine “Clarity,” a tool Microsoft offers. We will explore what this tool entails, its features, the process of setting it up, common misconceptions about Microsoft Clarity, how to create an account, how to utilise its data, integrate it with your marketing stacks, e-commerce measurement, id customisation, what and how to use custom tags.
You’ll also get a gift, a link to a free checklist designed to streamline the setup process and ensure that all crucial steps don’t get skipped, plus a spreadsheet to document your setups.
Read moreUpdated: 2/10/25 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.
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