Did you know you can create custom events in GA4 without using Google Tag Manager? It’s true, you can create GA4 custom events with the event interface. But it’s worth doing this carefully because you can negatively affect your data integrity if you aren’t sure what you’re doing.
Your site is too slow. It’s one of the most common issues WordPress users run into.
While a WordPress site can achieve excellent load times, it probably isn’t going to do so out of the box. That’s why there are tons of plugins and tools out there that promise to improve your site’s performance.
I have used some of them in the past with limited success. I stumbled upon a setup, however, that is very simple, free, and gave me phenomenal results.
Read moreGA4 Explorations help to uncover deeper insights in your data. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. We’ll review how it all works in this Explorations guide.
Google Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.
First introduced in 2009, canonical tags seem like a humble SEO element. While they can often fly under the radar, canonicals can have a big impact on your SEO performance in 2023.
Despite occasional claims to the contrary, links still matter for on page SEO performance. But getting links is hard! It takes time and effort to do link outreach, and there’s no guarantee that your efforts will pay off. So should you be buying backlinks in 2023? Let’s review in this guide.
GA4 standard reports are arranged quite differently than the standard reports in Universal Analytics. To start, there are fewer of them, and they are also not all a 1:1 match. In this guide we’ll explain standard reports and we’ll provide tutorials on how customize them to build some of the most useful Google Analytics 4 reports.
The DOM, or Document Object Model, is a structure on a webpage that can be used as a trigger type in Google Tag Manager. Once the DOM is properly prepared, a DOM Ready trigger can be set to fire a tag. This trigger fires after other Page View trigger types but is not the last to fire. Let’s review
Google Analytics 4 has a number of drawbacks, especially for those who really liked Universal Analytics. But the linking of GA4 with Google BigQuery is objectively one of the benefits. After all, this was a paid feature with Universal Analytics while the GA4 BigQuery linking is free. Let’s check it out in this blog.
It’s happening. GA4 will be the only Google Analytics option in July 2023. If you want a solid GA4 setup, this guide will show you how to install and configure your GA4 setup in 10 steps.
