GA4 path exploration is a big time upgrade over Universal Analytics. With this new feature you can conduct a path analysis from a starting point OR from an ending point. This latter feature is brand new functionality and is a reason to be excited about GA4.
I remember when I was first confronted with a question related to local SEO vs national SEO. When I first started learning about search marketing, I asked a friend for help with a local business. She asked me, “well, are you thinking about On Page SEO (national SEO) or directories and Local SEO?”. I had no idea what she was talking about and it reinforced my belief that this whole world was a great big mystery designed to confuse me.
But I kept plugging away at all things SEO and the mysteries slowly started making sense. I hope this guide will clearly explain local SEO distinction for anyone else who is confused like I was.
What’s the difference between the two? Where do their results show up? How are they similar? What platforms do you use for each? How can you best measure performance for local seo vs national SEO? All that and more in this blog!
You have options when it comes to setting up conversion tracking in Google Ads. One way is to establish the conversions (goals) within the Google Ads platform. Another – often simpler option – is to import goals to Google Ads from a platform like Google Analytics. This short guide details how to important goals to Google Ads from Google Analytics.
Google has gone and changed the rules with another exact match update to keywords once again. This isn’t the first time Google has rolled out an update to their exact match type, and it probably won’t be the last. Google is moving towards machine learning when it comes to search advertising with its smart bidding strategies leading the way.
Digital marketing is a dense and and complicated discipline. When done right, it can get your company leads, improve profits and drive brand awareness. Working as an intern this past summer has given me deeper insight into this world. So, I’m going to break down some of the building blocks that have been helpful on my own digital marketing journey.
If you are reading this blog, you most likely have a WordPress website (or at least are considering one!). Within your daily website traffic, you have a captive audience ready to further engage with your brand. The question on your mind might be, “How do I engage with them?” One way to do so is through email.
Are you trying to set up a Squarespace redirect? Great news. You’ve come to the right place. We should have you in and out and on your way in 5 – 10 minutes while maybe learning a new thing or along the way. Using redirects to manage URLs that have moved is one of the simplest and most important parts of maintaining SEO best practices for your site.
Google ad customizers allow you to reference a data feed to pick what will be inserted into the ad. This could be a location or a product. They can help to simplify account structure. If you want to add locations of your store or service area to ad copy, using this ad customizer is the best way to do so that won’t force you to have multiple campaigns with duplicate keywords to have location based copy. Learn how to start tailoring ad copy to your audience with location ad customizers.
This blog post is for our Wix users. If you use this highly customizable website platform, listen up! Are you eager to articulate the power of your products? Dying to divulge your particular set of skills? If so, its time to create a Wix blog. With this free feature, you can instantly share your knowledge with your website visitors and attract new traffic with superior content. Read our how-to guide to get your blogging journey started. (Note: Some site templates come with a blog already installed. If this applies to you, skip step 1. Lucky for you, you won’t have to make that first click.)
Are you just getting started with Google Manager and don’t know where to start? Button click tracking is a great place to get going, and it can yield deep digital analytics insights. Check out this step by step guide to set up button click tracking on your site.
