I have a confession to make. I started making videos and writing about GA4 a long time before I knew what I was doing in digital analytics. Not that I’m holding myself up as an expert in analytics now, but I at least know a bit more than I used to.
And here’s the biggest thing I learned:
Read moreThe end is nigh. Universal Analytics is getting deprecated. That means your historical Google Analytics data will soon disappear.
If you’re planning on backing up your historical Universal Analytics data, now is the time and this article is for you.
Read moreIn this article we’re picking up with the second phase of using GA4 with BigQuery. You’ve already linked GA4 to BigQuery and now you want to know if you can actually access the data in the underlying data table. So let’s see some BigQuery SQL examples that you can actually try.
Read morePPC marketers are always wary of letting go of control of their campaigns and letting Google take over. Sure, we’ve tried the shiny new techniques Google rolls out, only to see performance get worse before we turn everything back to manual again. As Google’s algorithm gets better and better, so does its smart bidding techniques. By following a few best practices, you can relinquish some of the control and let Google smart bidding do the heavy lifting.
