Digital Marketing Services

We specialize in paid and organic digital marketing services including strategy, planning, and implementation

Paid Search (PPC)

We specialize in cost effective PPC marketing. Trained and certified in Google best practices, we create, manage, and optimize PPC campaigns that drive leads and business results. By combining paid campaigns with SEO and intelligent measurement and analytics, your media dollars work as hard as they can for your business.

Twilio-enabled call tracking means you can identify all leads that come from paid search for transparent performance tracking.

Digital Analytics

A digital plan is only worthwhile if it can be measured and understood. We will work to get your website set up with Google Analytics, Google Tag Manager, and Google Data Studio so we can measure, understand, and improve site activity. If your website is already up and running with GA, we’ll conduct a comprehensive audit to see what opportunities exist in your data.

These tools are provided free of charge from Google, so our digital analytics support is a cost-effective investment for your business.

SEO Service

We start with an SEO audit and leverage tools like Google Search Console, Google Analytics, Yoast, Moz Pro, and SEMrush to develop a comprehensive SEO plan.

The result is efficient SEO support that addresses technical SEO issues, optimizes on-page content, and provides meaningful insights that drive intelligent and effective SEO growth strategies. We also offer ongoing SEO consulting and management for businesses that want to use blogging to drive inbound traffic for additional growth keyword targets.

Local SEO

Local SEO is a critical component of overall SEO success for any organization that does business in a specific geography. Search engines use signals from these local platforms to determine what results to show for searches with local intent.

We assist in claiming and optimizing business listings for Google My Business, along with verifying and optimizing secondary directory listing. Check out a free listing scan to see how your business stacks up.

Social Media

Social media services encompass strategy and planning for paid and organic social. On the organic side, we use brand management expertise established from working for Fortune 500 companies to develop relevant and effective content that flows from a strong brand positioning. We also offer social feed comment moderation and messaging support.

For paid advertising, we use paid advertising best practices to complement our media advertising in other channels.

Reputation Management

91% of marketers agree that online reviews have an impact on local search rankings but 6 in 10 companies today do not have a comprehensive review management strategy in place. Root and Branch is a BirdEye partner agency, and we use the platform to monitor review sentiment, respond to positive and negative reviews, market positive reviews, and proactively solicit new reviews.

This business scan tool provides a free view into overall review status and business listing consistency.

Market Research

We believe the most powerful insights often come directly from customers. The trick is to have the proper mindset for listening and also to have expertise required to get that information. At R&B we believe that customer feedback should play a role in developing and refining strategy, and we have expertise in the research tools.

We work with free software like Google Forms and paid subscription software like SurveyMonkey to help our clients keep their fingers on the pulse of their markets.

Website CMS Support

We have experience working on custom sites as well as the most common content management systems that exist today.

No matter the CMS, we can implement the proper digital marketing and measurement tools and tactics to position your web site, and your business, for success.

How We Work

At Root & Branch, we want our clients to understand the value that they get for their investment. That’s why we take time to develop a plan together. We prefer working with clients that are invested in the strategy and ultimate success of their initiatives and we honor the following principles in our work. Drop us a line to get in touch if you’d like to talk more.

Honesty

We are honest and trustworthy in our work. Sometimes this can mean delivering news that someone doesn’t want to hear. We believe that bad news can be toxic if it’s hidden or glossed over. Instead, we deal with issues head on so they can be addressed productively.

Forward thinking

We have a long term thought process for driving success. We focus on what tools and system generate the best results today, while keeping an eye on where things are going in the future.

Transparency

We don’t want the digital marketing process to be shrouded in mystery. Instead, we transparently show what we’re doing and why we’re doing it. We enjoy sharing information and we’re always happy to help educate our clients who have an interest in learning how things come to together in the digital ecosystem.

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Fairness

The best part about dealing with transparency and honesty is that it provides the framework for fair and rational decision making. We value objectivity and evenhanded decision making, and work to treat our clients and ourselves with fairness.

Accountability

We are accountable for our work. We prefer not to work with long term contracts. Instead, we think it’s best to earn our monthly work through the quality we provide and the integrity with which we provide it.

Empathy

While the ultimate objective of marketing plans is often to generate leads and win business, the road to those conversion points is paved in useful and informative content and messaging. A global focus on empathy helps us think like customers so we can provide the type of experience that’s helpful for them and drives results for our clients.

Certifications

Root and Branch is a certified Google Partner. We also hold certifications in the following specialties and platforms:

Google Ads (formerly AdWords)

Google Mobile

Google Analytics

Google Tag Manager

Hubspot Inbound

SEMrush SEO

Experience

Our team has a diverse background from a variety of industries that helps us maintain an informed and balanced perspective. Some of the functions we represent include:

Director of CRM for an international specialty retailer with 6,000+ locations.

Director of Marketing Planning for a Fortune 500 level company with a complex marketing mix.

Direct responsibility for merchandise financial planning for businesses worth $100M+ annually.

Digital sales and implementation for a regional media company.

Acting CMO for a B2B technology startup.