Data helps you understand what is happening on your website.
How are visitors finding you? What are they doing once they get there? Are they taking most important conversion actions that drive value for your business?
There are multiple analytics platforms, but Google Analytics is arguably the most powerful. We tend to think that a solid Google Analytics installation, combined with a free supplemental tool like Microsoft Clarity can often yield the most actionable results.
The percentage of Fortune 500 retailers that use Google Analytics on their websites.
The percentage of web sites we support that do not have Google Analytics implemented correctly. We work on rooting all of our analysis in a deep understanding of performance trends, and that begins with comprehensive and accurate data.
The share of the overall web analytics platform market that belongs to Google Analytics.
The average landing page conversion rate according to WordStream. However, conversion rates vary significantly across industry, device, and marketing channel. Establishing a relevant benchmark is a good first step towards understanding and optimizing conversion rates.
Digital analytics starts with understanding how your website makes you money. With this foundation, you can create a measurement plan that is tied to reality.
With a plan in place, you need an analytics setup that will get you accurate and clean data.
From there, it’s time to analyze data that can lead to deeper understanding of your site and your customers and better performance. If you’re using GA4, this free 1 page download can help you get the most out of your enhanced measurement event tracking.
Understanding the relative importance and performance of your various sources of digital traffic is a critical step in forming and refining a digital marketing plan. If you don’t know how your traffic in Organic Search vs. Paid Search vs. Social Media vs. Referral and more stacks up, you might want to analyze your traffic acquisition.
Before it was purchased by Google, the legacy system that became Google Analytics cost as much as $20,000 per month. GA is now a free platform accessible to all who know how to implement the code, set up the tracking infrastructure, and properly analyze the data. It’s not perfect, but it’s a powerful tool that can help businesses measure and understand their data.
It’s one thing to set up a base installation of Google Analytics to understand web traffic trends from an Acquisition, Audience, and Behavior standpoint. It’s another thing entirely to set up custom goals to measure and understand the specific conversions that drive the most value for a given business. Google Analytics works in conjunction with Google Tag Manager to help make it happen.
With a proper implementation of Google Analytics, you can segment, analyze, and isolate unique populations of web site visitors. After creating these Audiences, you can reach them through Google Ads remarketing campaigns to help drive increased conversions.
Running an Ecommerce website? Setting up Ecommerce tracking properly allows Google Analytics to not only track conversions, but register all product sale and transaction data.
Once a web site is performing well in terms of efficiently acquiring qualified traffic, it becomes important to understand how effective the web site is at converting those visitors into customers.
Looking for help with digital analytics? Please share what goal or goals you’re hoping to accomplish with a paid project, along with your desired timeline. You can also send me a message on LinkedIn. I can let you know if there might be a mutual fit and potential timeline. Most projects will be between $1,000 – $3,000.
Having Root & Branch Digital Marketing working with us as an extension of our company has been amazing!
The hands on approach and the great skill of “Listening to the Customer”, has not only been welcome, but has provided us with the tools to better present to our market.
The regional paid search advertising strategy is just what we needed and we really didn’t know how to start…until we began to use SEM advertising, through Root & Branch.
I have been approached by many “professionals” in the digital marketing services field, but Zack truly exemplifies the definition of being a professional. His marketing expectations and ideas are explained well to the client, he completes his work in a timely manner, and then he explains how his work has benefited our business. He is trustworthy and manages to develop an ongoing relationship with his clients.
Zack has been handling our internet marketing for over 1 year. He has increased our traffic tremendously. After analyzing our website and discussing our marketing goals, he has suggested many different avenues to pursue. We have regular meetings to discuss what has been done and what we can do in the future. We had tried a big-box vendor, but after we were signed up, we could get no service from them. Zack’s approach is very individualized and that is what was needed in order to be effective. I would recommend Zack’s service for any size business.
Root and Branch Digital Marketing (R&B) has been a pleasure to work with. We have found R&B to be extremely flexible, agnostic and client focused. Our company’s digital presence, website visits and customer leads have increased substantially since engaging R&B.
I have worked with Zack at Root and Branch for about a year. In that time we worked on many campaigns together. The detail and passion he provides on ALL of the campaigns he takes on is above and beyond, exceptional! No matter the size, Zack holds himself accountable for the results of his marketing, advertising, and analytic efforts.
Zack helped us feel comfortable in what was otherwise a very uncomfortable world where we lack knowledge. He is trustworthy and takes the time to really explain what it all means, how it works and how it impacts our retail business.
Zack & his team are exceptional in all respects – customer service, understanding your individualized needs, and providing the best product.
