Local SEO Services

There’s no need to overcomplicate Local SEO. What’s important is a strong Google Business listing and consistent “NAP” (Name, Address, Phone) citations across the other business directory tools. We use Yext Powerlistings to take care of that second part.

Solid execution of these Local SEO services helps businesses connect with prospects and customers who are geographically close. You can click this header to review our Local SEO pricing now. Or you can watch the 3 minute video below to see how we can track leads from Google My Business, the most important Local SEO platform. And hit the Yext logo below for your free Yext business scan.

46%

The percentage of Google searches that are for local businesses.

Find yourself including “near me” in your Google search? You’re not alone. Local search is a rapidly growing part of an overall SEO strategy.

1 in 3

The number of local searches that take place right before a customer enters a store.

100%

The odds that review quality and quantity factor into Local Search performance. Reputation management is important for a number of reasons, but it’s especially critical for driving Local SEO.

As Google says, “high-quality, positive reviews from your customers will improve your business’s visibility”

68%

The percentage of people searching for businesses who use the directions or phone number provided by the website.

Having accurate, concise, and consistent business information is critical to Local SEO. The simplest way to achieve it is to use a business directory tool like Yext.

78%

The percentage of local Mobile searches that result in an offline purchase. Yes, the retail world is increasingly moving to ECommerce, but the majority of local searches are done with the intent to purchase in a physical location.

Local SEO

Local Search is a powerful and cost effective tool for businesses that have customers close to their base of operations. Today, 80% of consumers use Search to find local information, so a well optimized Local SEO approach is important to be as visible as possible for those customers and prospects. Root & Branch is a Yext partner agency.

If you’re feeling confused about the difference between Local SEO and National SEO, check out this detailed comparison of what’s the same, what’s different, and how to measure them.

Claim and Optimize Google Business Listing

Google My Business (formerly Google Places) controls how local businesses show up in Google Search and Google Maps. This powerful free platform allows businesses to maintain accurate address and contact information, manage online reviews, promote products and services, and engage with their customers.

We believe claiming and properly optimizing the Google Business Listing is the single most important thing for local and regional businesses to do.

Use Google Posts

Google Posts is a relatively new feature that was incorporated within the Google Business Listing. Posts allow businesses to create content about a promotion, announcement, or news update directly on Google which appears alongside their business information on the Google SERP (search engine results page).

Mobile Friendly Site Experience

The significant majority of all Local searches take place on a Mobile device. Web sites should be streamlined and intuitive for Mobile users and site content should be developed with this growing audience in mind.

Claim and Optimize Other Key Listings

While Google My Business does the heavy lifting for Local SEO, Bing Places, Yelp and other business directories are critical for presenting a comprehensive and consistent picture to customers…and search engines!

Root & Branch uses Yext PowerListings to ensure other business listing locations are accurate and optimized after Google has been successfully addressed. Check out the free scan tool to see how your business stacks up.

Optimize Local Website Pages

Location pages provide readers with a critical contact info for a business like NAP (name, address, phone number), store hours, descriptions, parking information, and testimonials.

They also provide opportunities to address geo-specific search queries by targeting and optimizing high intent, local keywords.

Review Management

Reviews matter everywhere online, and that includes driving Local SEO performance. Search engines like Google use the quantity and quality of reviews to help determine what businesses are the best fits for customers who are searching for a local business. A reputation management strategy that encourages and responds to reviews is a key part of winning at Local SEO.

Check out our Google My Business Guide or get a free business listing scan.

Google My Business download

Interested in getting help with your Google Business Listing or otherwise boosting your Local SEO presence? Check out our free business listing scan tool, contact us using the form below, or head over to our core SEO Services page for more info.

Having Root & Branch Digital Marketing working with us as an extension of our company has been amazing!

The hands on approach and the great skill of “Listening to the Customer”, has not only been welcome, but has provided us with the tools to better present to our market.

The regional paid search advertising strategy is just what we needed and we really didn’t know how to start…until we began to use SEM advertising, through Root & Branch.

Reed R.TF Campbell

I have been approached by many “professionals” in the digital marketing services field, but Zack truly exemplifies the definition of being a professional. His marketing expectations and ideas are explained well to the client, he completes his work in a timely manner, and then he explains how his work has benefited our business. He is trustworthy and manages to develop an ongoing relationship with his clients.

Justin V.Vujevich Dermatology Associates

Zack has been handling our internet marketing for over 1 year. He has increased our traffic tremendously. After analyzing our website and discussing our marketing goals, he has suggested many different avenues to pursue. We have regular meetings to discuss what has been done and what we can do in the future. We had tried a big-box vendor, but after we were signed up, we could get no service from them. Zack’s approach is very individualized and that is what was needed in order to be effective. I would recommend Zack’s service for any size business.

Lynne G.Greentree Printing & Signs

Root and Branch Digital Marketing (R&B) has been a pleasure to work with. We have found R&B to be extremely flexible, agnostic and client focused. Our company’s digital presence, website visits and customer leads have increased substantially since engaging R&B.

Neal L.Haynes Materials

I have worked with Zack at Root and Branch for about a year. In that time we worked on many campaigns together. The detail and passion he provides on ALL of the campaigns he takes on is above and beyond, exceptional! No matter the size, Zack holds himself accountable for the results of his marketing, advertising, and analytic efforts.

Lola M.

Zack helped us feel comfortable in what was otherwise a very uncomfortable world where we lack knowledge. He is trustworthy and takes the time to really explain what it all means, how it works and how it impacts our retail business.

Justin A.Room Concepts Furniture

Zack & his team are exceptional in all respects – customer service, understanding your individualized needs, and providing the best product.

Benjamin M.Waystride

Certifications

Root and Branch is a certified Google Partner. We also hold certifications in the following specialties and platforms:

Google AdWords

Google Mobile

Google Analytics

Google Tag Manager

Hubspot Inbound

SEMrush SEO

Experience

Our team has a diverse background from a variety of industries that helps us maintain an informed and balanced perspective. Some of the functions we represent include:

Director of CRM for an international specialty retailer with 6,000+ locations.

Director of Marketing Planning for a Fortune 500 level company with a complex marketing mix.

Direct responsibility for merchandise financial planning for businesses worth $100M+ annually.

Digital sales and implementation for a regional media company.

Acting CMO for a B2B technology startup.