A solid social media strategy including content creation, management, and advertising can drive metrics in brand health, customer engagement, and conversion. Social media services can have a big impact on brand awareness and visibility through building relationships and communicating with potential customers, leading to customer trust and credibility.
The expected social media advertising spend in the U.S. in 2019.
The number of active users on Facebook. Facebook continues to be the most popular social networking site in terms of number of active users.
The median engagement rate per post for brands on Instagram. In terms of engagement, Instagram is ahead of Facebook.
The percentage of consumers who are more likely to buy from brands that they can reach on social media.
At Root & Branch, we concentrate our social media services on Facebook and Instagram to drive metrics in brand health, customer engagement, and conversion. Social media marketing increases your brand’s awareness and builds customer loyalty. When done strategically, a company’s social media presence can show consumers that their business is active and focused on thriving communication with customers.
Creating a solid brand development strategy across social media by aligning on audience, objectives, and tactics can help your business achieve specific, measurable results and continue to be recognizable across multiple channels.
Content creation is a big part of a solid social media strategy. Social media platforms allow businesses to promote their products, services, blog, and more. Well-thought out, solid content helps build consistency across your brand and ensures that your content is informative and engaging and attracts your ideal audience.
71% of consumers who received a quick response on social media would recommend the brand to others. Having a solid strategy for communicating and engaging with your potential and current customers across multiple social media channels can help build customer trust and satisfaction and lead to better brand visibility.
$.77 out of every new digital marketing dollar is spent with Facebook or Google. Paid social media advertising helps attract a new audience who might not otherwise interact with your brand. Careful audience targeting and optimization can lead to better brand visibility and ads that resonate with your target audience.
Measuring and monitoring your social media engagement and growth is one of the most important things a business can do in order to build brand awareness and engagement. Understanding how your audience interacts with your business and how your brand performs across different platforms can lead to higher engagement and easier long-term social media growth.
Real value comes from the insights a business can glean from reviewing real customer conversations and actions. Reviewing and listening to audience engagement such as social media mentions, comments, messages, and reactions can help inform brand decisions and improve an overall social media marketing strategy.
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Having Root & Branch Digital Marketing working with us as an extension of our company has been amazing!
The hands on approach and the great skill of “Listening to the Customer”, has not only been welcome, but has provided us with the tools to better present to our market.
The regional paid search advertising strategy is just what we needed and we really didn’t know how to start…until we began to use SEM advertising, through Root & Branch.
I have been approached by many “professionals” in the digital marketing services field, but Zack truly exemplifies the definition of being a professional. His marketing expectations and ideas are explained well to the client, he completes his work in a timely manner, and then he explains how his work has benefited our business. He is trustworthy and manages to develop an ongoing relationship with his clients.
Zack has been handling our internet marketing for over 1 year. He has increased our traffic tremendously. After analyzing our website and discussing our marketing goals, he has suggested many different avenues to pursue. We have regular meetings to discuss what has been done and what we can do in the future. We had tried a big-box vendor, but after we were signed up, we could get no service from them. Zack’s approach is very individualized and that is what was needed in order to be effective. I would recommend Zack’s service for any size business.
Root and Branch Digital Marketing (R&B) has been a pleasure to work with. We have found R&B to be extremely flexible, agnostic and client focused. Our company’s digital presence, website visits and customer leads have increased substantially since engaging R&B.
I have worked with Zack at Root and Branch for about a year. In that time we worked on many campaigns together. The detail and passion he provides on ALL of the campaigns he takes on is above and beyond, exceptional! No matter the size, Zack holds himself accountable for the results of his marketing, advertising, and analytic efforts.
Zack helped us feel comfortable in what was otherwise a very uncomfortable world where we lack knowledge. He is trustworthy and takes the time to really explain what it all means, how it works and how it impacts our retail business.
Zack & his team are exceptional in all respects – customer service, understanding your individualized needs, and providing the best product.
Root and Branch is a certified Google Partner. We also hold certifications in the following specialties and platforms:
Google AdWords
Google Mobile
Google Analytics
Google Tag Manager
Hubspot Inbound
SEMrush SEO
Our team has a diverse background from a variety of industries that helps us maintain an informed and balanced perspective. Some of the functions we represent include:
Director of CRM for an international specialty retailer with 6,000+ locations.
Director of Marketing Planning for a Fortune 500 level company with a complex marketing mix.
Direct responsibility for merchandise financial planning for businesses worth $100M+ annually.
Digital sales and implementation for a regional media company.
Acting CMO for a B2B technology startup.
