Tag Archive for: ga4 custom events

WooCommerce Google Analytics 4 Tracking Tutorial

/0 Comments/in , , /by

In this article you’ll learn how to set up Google Analytics Ecommerce tracking for a WooCommerce site.

Google Analytics 4 (GA4) can be a powerful web analytics tool. But you need to know how to use it. It has an event-based data model, but not all (or even most) events and parameters come preloaded when you first install GA4. You have to specify what you want tracked.

And that’s especially true if you want to track Ecommerce events. You can do that with the help of Google Tag Manager, WooCommerce, and a WordPress plugin called GTM4WP.

Read more

GA4 Events Fully Explained: Video Tutorial (2024)

/1 Comment/in , , /by

If you fully understand GA4 events, you can understand Google Analytics 4.

Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.

Read more

GA4 Click Event

/3 Comments/in , /by

The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.

In this article we’ll review what the click event tracks and explain how you can also track other important click events.

Read more

GA4 Custom Dimensions: How to Set Up and Use in 7 Steps

/26 Comments/in /by

UPDATED: 11/1/23 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports.

Read more

CSS Selectors in GTM and Element Visibility Trigger

/0 Comments/in , /by

Updated 11/21/24 – It’s possible to create Google Analytics event data based on what is visible on the screen. We can do that with the element visibility trigger in GTM. And to use element visibility, we also need to know how to use CSS Selectors. This is a non technical guide about CSS Selectors and the element visibility trigger for any non-developers out there. 

There’s also a bonus resource at the end of this guide if you want to see another handy application for CSS Selectors in Google Tag Manager.

Read more

GA4 Button Click Event Tracking: Set Up Guide With GTM

/3 Comments/in , /by

Button click tracking allows you to collect data every time an important button on your site is clicked. This guide walks through the process of setting up GA4 button click tracking. It includes an embedded tutorial of the same.

Read more

GA4 Custom Events: How to Create Events WITHOUT Tag Manager

/9 Comments/in , /by

Did you know you can create custom events in GA4 without using Google Tag Manager? It’s true, you can create GA4 custom events with the event interface. But it’s worth doing this carefully because you can negatively affect your data integrity if you aren’t sure what you’re doing.

Read more

GA4 Scroll Tracking

/9 Comments/in , /by

Google Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.

Read more

GA4 Page Timer Tracking: 2023 Guide

/23 Comments/in /by

GA4 page timer tracking involves both Google Analytics 4 and Google Tag Manager. This guide will walk you through the entire process if you want to track page timing on your site.

Read more

GA4 Link Click Tracking: Setting Up With Google Tag Manager

/42 Comments/in /by

Google Analytics 4 will track external link clicks by default. But for a comprehensive picture that includes internal link clicks, we can bring in the help of Google Tag Manager (GTM). This guide will review the process to set everything up to do that. For those who want to take the next step, there’s also a link to a tutorial to set up a GA4 link click tracking report so you can easily see all of your link click data in one place.

Read more