Google Analytics conversion tracking is different in GA4 compared to Universal Analytics. In many ways, the process of setting up conversions is actually far simpler in the new version of Google Analytics. Let’s check it out in this guide.
Updated 11/21/24 – It’s possible to create Google Analytics event data based on what is visible on the screen. We can do that with the element visibility trigger in GTM. And to use element visibility, we also need to know how to use CSS Selectors. This is a non technical guide about CSS Selectors and the element visibility trigger for any non-developers out there.
There’s also a bonus resource at the end of this guide if you want to see another handy application for CSS Selectors in Google Tag Manager.
Read moreButton click tracking allows you to collect data every time an important button on your site is clicked. This guide walks through the process of setting up GA4 button click tracking. It includes an embedded tutorial of the same.
Did you know you can create custom events in GA4 without using Google Tag Manager? It’s true, you can create GA4 custom events with the event interface. But it’s worth doing this carefully because you can negatively affect your data integrity if you aren’t sure what you’re doing.
Google Analytics 4 will track scroll activity by default with the ‘scroll’ enhanced measurement event. However, this event will only register an event once a visitor achieves a scroll depth of 90%. What if you want to measure more precise GA4 scroll tracking activity? If you want, for example, to track scroll at 25%, 50%, 75%, and 90% you’ll need more advanced scroll tracking. That’s where this tutorial can help.
GA4 page timer tracking involves both Google Analytics 4 and Google Tag Manager. This guide will walk you through the entire process if you want to track page timing on your site.
Google Analytics 4 will track external link clicks by default. But for a comprehensive picture that includes internal link clicks, we can bring in the help of Google Tag Manager (GTM). This guide will review the process to set everything up to do that. For those who want to take the next step, there’s also a link to a tutorial to set up a GA4 link click tracking report so you can easily see all of your link click data in one place.
Read moreOne of the most powerful features of GA4 is event tracking. Events are not tracked by default with Universal Analytics (Google Tag Manager is required), but they are the default tracking approach with GA4. This is a guided tour of event tracking and specifically, events in GA4 vs UA.
