Tag Archive for: ga4 reports

GA4 Conversion Rate Reporting: 3 Options in Looker Studio

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When working with Google Analytics (GA4) data in Looker Studio, it is possible to receive requests to have your report include insight on the individual performance of GA4 conversions in your Analytics property. Such performance metrics may include conversion counts and conversion rates at both the session and user levels. If you want to learn how to present this information effectively in your dashboard, continue reading, as I will introduce various methods available.

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GA4 Events Fully Explained: Video Tutorial (2024)

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If you fully understand GA4 events, you can understand Google Analytics 4.

Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.

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GA4 Google Search Console Linking: Get Search Console Data in Analytics

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Updated 1/11/24: Google Search Console will show your top search queries, your ranks, and your top landing pages in Google organic search.

So if you want to find what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4. You should be able to complete it in 4 minutes or less. But first, one clarifying note.

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GA4 Site Search: Analyze Your Site Search Queries

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Updated 12/25/24 Google Analytics 4 allows you to track the specific queries searched on your site with the view_search_results enhanced measurement event and the search_term event parameter. This provides useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.

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Looker Studio API Limits: Deal With GA4 Quotas

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If you’re using Looker Studio to report on your GA4 data, you may have been hit with the Looker Studio API limits. Your use of data is rationed and you’ve exceeded your allotment (aka, your quota).

Here’s what’s happening and how you can manage it.

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GA4 Click Event

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Updated 12/27/24: The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own.

In this article we’ll review what the click event tracks and explain how you can also track other important click events.

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Update Your Looker Data Source

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If you have existing Looker Studio reports that use your GA4 data, you may need to update your Looker data source to see all the dimensions and metrics you need. This short guide shows you how.

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Google Analytics Source Medium: Session Source/Medium in GA4 Explained

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The Google Analytics source medium traffic dimension is one way to analyze your website traffic. The source tells you the specific “place” the traffic came from. The medium tells you about the “type” of traffic. Put them together and you have source / medium.

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GA4 User Engagement: Understanding the User Engagement Metric

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The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. It’s a foundational metric that has direct implications for calculated metrics like engagement rate, bounce rate, and more.

In this guide you’ll learn about GA4 user engagement and how to better understand your Google Analytics 4 reports.

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Previous Page Google Analytics 4: Referrer in GA4

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Updated: 10/31/24 Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.

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