You have a new option if you want to create a report for GA4 events. And that’s very good news, since the event-based data model in GA4 means that all important web interactions like clicks, downloads, form submissions, and purchases are tracked as events.
Here are the best options you have for creating a GA4 events report, starting with the simplest.
Read moreIn this article you’ll learn how to set up Google Analytics Ecommerce tracking for a WooCommerce site.
Google Analytics 4 (GA4) can be a powerful web analytics tool. But you need to know how to use it. It has an event-based data model, but not all (or even most) events and parameters come preloaded when you first install GA4. You have to specify what you want tracked.
And that’s especially true if you want to track Ecommerce events. You can do that with the help of Google Tag Manager, WooCommerce, and a WordPress plugin called GTM4WP.
Read moreIf you’re using Complianz for cookie consent here’s how you can configure Complianz consent mode v2 with the help of Google Tag Manager.
Read more[Updated 3/22/24] Google Analytics and Google Tag Manager are tools that can be connected, but are nonetheless very different from each other. Here’s how to draw the distinction between Google Analytics vs. Tag Manager:
At the core, Google Analytics is a “web analytics” tool for analyzing your website. Google Tag Manager is a “tag management” tool for managing code snippets on your website. Let’s dive in to see what that means and how you can use both.
Read moreGA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.
Read moreIf you fully understand GA4 events, you can understand Google Analytics 4.
Google Analytics has an event-centric data model. Configuration, customization, and reporting are all geared around events. If you watch this embedded video events tutorial, the whole platform makes sense in a new way.
Read moreUpdated: 11/6/24 Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.
Read moreUpdated 1/11/24: Google Search Console will show your top search queries, your ranks, and your top landing pages in Google organic search.
So if you want to find what specific search terms your visitors typed into Google before they found your website, you need to link Google Search Console with GA4. You should be able to complete it in 4 minutes or less. But first, one clarifying note.
Read moreSome people may like the Google Analytics automatically created property. I have not yet met those people.
Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.
Read moreUpdated 12/25/24 Google Analytics 4 allows you to track the specific queries searched on your site with the view_search_results enhanced measurement event and the search_term event parameter. This provides useful information for all types of businesses. So whether you have an eCommerce store, a B2B site, or a blog, check out this guide to setting up GA4 site search.
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