Some of the common problems and frustrations with Google Analytics 4.

Tag Archive for: ga4 issues

Google Analytics Automatically Created Properties Stink

Some people may like the Google Analytics automatically created property. I have not yet met those people.

Here’s a short article about why I think they belong in the trash pile. And how you can put yours there if you agree.

Read more

GA4 Issues: What Can You Do About Them?

UPDATED: 1/28/25 Google Analytics 4 (GA4) is here and there are….some problems. That’s true for those who are new to Google Analytics and also those of us were fans of the prior version of the platform (Universal Analytics). Let’s take a look at some problems and see what we can do to address them.

Read more

GA4 Custom Dimensions: How to Set Up and Use in 6 Steps

UPDATED: 2/10/25 In Google Analytics 4 you need to register new event parameters as custom dimensions in order to see the data in all of your GA4 reports. Learn what that means and how to make it happen.

Read more