Microsoft Clarity funnels help you measure how your visitors progress through an ordered sequence of events on your website.
They help you keep track of conversions, measure conversion rate, and see how long it takes visitors to complete your funnels. They are also relatively straightforward to create in Clarity.
Read moreIn this guide, I will cover an amazing feature of Microsoft Clarity that helps you understand the performance of your website’s blog section.
This feature, called “Content Insights,” provides quick insights to measure the engagement and behavioural consumption of your published content at a high level.
Read moreMicrosoft’s introduction of “Smart Events” into Microsoft Clarity marks the commencement of support for event-tracking capabilities within its digital experience analytics tools.
In this article, I will address nineteen (19) questions you might have about “Smart Events” in Microsoft Clarity.
Read moreYou may wonder, “Is it possible to integrate Microsoft Clarity with GA4?” The answer is a resounding “Yes.” However, the follow-up question might be, “What could possibly go wrong?” And that is what we’ll also discuss in this article. And if you might also be pondering, “Is there a more optimal approach?” Rest assured, I will also address that in this blog post. You’ll learn how to integrate Microsoft Clarity and Google Analytics (and beyond).
Read moreMicrosoft has its own digital analytics tool called Clarity. But it serves a different purpose than Google Analytics. You’ll learn all about it in this comparison of Microsoft Clarity vs. Google Analytics.
Let’s do it!
This comprehensive article will examine “Clarity,” a tool Microsoft offers. We will explore what this tool entails, its features, the process of setting it up, common misconceptions about Microsoft Clarity, how to create an account, how to utilise its data, integrate it with your marketing stacks, e-commerce measurement, id customisation, what and how to use custom tags.
You’ll also get a gift, a link to a free checklist designed to streamline the setup process and ensure that all crucial steps don’t get skipped, plus a spreadsheet to document your setups.
Read more