Regional SEO Services: 3 Reasons They Matter

Regional SEO services are a critical tool that businesses should take advantage of when looking to reach their target audience in their local area. Though you may eventually want to reach the entire nation, being the big fish in the big pond should of course come after you dominate the region closest to your base of operations. The great thing about local and regional SEO services is that they can actually help you win over the majority of the audience in your local area when optimized properly.

Why do regional SEO services matter? We’ve outlined 3 reasons a regional or Local SEO approach is important to have.

1. Almost half of Google searches are for local businesses.

That’s right, 46% of Google searches are for local businesses. Local Search is a powerful and cost-effective tool for businesses whose most important customers are close to where their business resides. Today, 80% of consumers use search to find local information. Having a well optimized regional and local SEO approach is important to be as visible as possible for those customers and prospects.

At Root and Branch, we believe claiming and optimizing your Google My Business listing is the single most important thing for local and regional businesses to tackle first. Your listing has the ability to stand out above your competitors by keeping your content fresh and relevant. Having accurate, concise, and consistent business information is critical to local and regional SEO.

2. Your customers and prospects may be searching for your business across multiple search engines, websites, and apps.

While Google My Business is a top priority for optimizing local search efforts, Bing Places, Yelp and other business directories are also crucial for presenting a comprehensive and consistent picture to current and potential customers…and search engines! Now that people have more digital channels and platforms to find what they’re looking for, businesses can easily get lost in the mix without a proper strategy in place. As long as people continue to use search engines to find new websites, services, and products – a good local and regional SEO strategy will be a huge part of helping your business stand out.

Root & Branch uses Yext PowerListings to ensure other business listing locations are accurate and optimized after Google has been successfully addressed. Yext integrates with hundreds of leading search engines, apps, websites, and social platforms to keep your business information and data up to date, everywhere it counts. How is your business performing across other sites and search engines? You can use our free scan tool to find out.

3. The majority of people don’t look past the first page in Google search results.

When users are looking to find the best product or service, they also want to find it quickly and from a reputable business. In fact, 91% of people don’t look past the first page of Google search results. This means that businesses need a local and regional SEO approach designed to reach the prime spots on the first page of the search engine and Google Maps.

We know what it can mean to local and regional business to be at the top of Google results and stand out in an increasingly growing digital world. It can lead to more prospects, better brand awareness, more sales and a strong reputation. In fact, if you pair local and regional SEO services with a strong reputation management strategy in an in-demand niche, you’ll be on the right track to growth.

If your business is looking for additional ways to boost your SEO efforts, we believe there are many tools and resources available. To learn more about local and regional seo services, get in touch with us today.